Helping Artists Build And Grow Great Businesses

We help artists support their passion, creativity, and livelihoods by giving actionable, practical, and real world insights into best business practices.

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Have you ever wondered...

Do I have to give up financial success to be an artist?

The only reason people think artists can't be business minded is because they don't know business.

Business is a creative, problem solving process. And creativity is an artist's JAM!

Are you willing to...

Try something new to get you closer to your goals?

There are not enough grants, funding, awards, and all that other stuff to go around.

When used well, business helps you to make your art without having to satisfy anyone else's requirements. Just you and your customers.

Do you want to...

Take your career and life into your own hands?

Have you ever stared at a blank canvas for hours, unsure where to start?

Business actually inspires artists because it gives them some consistency and parameters to create their work around.

A note from host and founder of The Artist's Guide to Business

Dear Artist,

Two years ago, I came across a post from an incredibly talented artist who was frustrated that her pet portraits weren’t selling. Her first instinct? To lower her already low prices. It felt wrong—her work was beautiful, and slashing prices wasn’t the answer. But to my shock, countless artists in the comments urged her to do just that.

I couldn’t stay quiet. I suggested something different: instead of undervaluing her art, she needed to rethink how she was presenting it, how she was marketing it. The lightbulb went off for her instantly, and she was so grateful to have someone see the value in her work—someone who offered a real solution.

That’s when it hit me. The struggle artists face isn’t about talent or personality—it’s about access to the right business tools and strategies. The problems in our industry won't fix themselves. It’s up to us, as artists, to support one another.

That’s why I created The Artist's Guide to Business.
I hope you will join me as it, and as you, grow.

Founder of tAG2B, Kay Potter

Do you want to join over 1,000 artists who are empowering their art and building thriving businesses?

Get free, weekly insights, strategies, and inspiration straight to your inbox. Sign up today and take your next step toward success.

Easy ways to get started with your business journey:

Browse our Articles

We've written a ton of accessible and free articles to get you started. Find specific topics based on where you are in your art career, and start getting comfortable with concepts and strategies today.

Begin Browsing

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Listen to Our Weekly Podcast

Published weekly and available on all podcast platforms, "The Artist's Guide to Business" podcast is hosted by artist Kay Potter. Based on over a decade as a professional artist, Kay brings practical, applicable, and approachable topics to the front of the conversation.

Listen

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Join our weekly Newsletter

Our email newsletter updates artists around the entire globe about the latest resources, articles and actionable steps they can use to boost their businesses, month after month. And, we use our newsletter to invite artists to special events, skill building workshops, and to try exciting new tools and resources for the first time.

Would you like to join over 2,000 other artists who are empowering their art and building thriving businesses?

Get free, weekly insights, strategies, and inspiration straight to your inbox. Sign up today and take your next step toward success.

What other's are saying...

"Thanks for sharing so much knowledge. It's super helpful and the way you share it is relatable and personal. It's a fun and enriching listen."

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Dawgust

Mandala Creator

"You address a lot of the things I struggle with daily. Thanks for sharing your insights and knowledge, it is so helpful!"

Cathi Mingus

Podcast Listener

"I downloaded the PDF and watched the videos. Finally, someone who hasn't forgotten what it's like to be an emerging artist at "Stage One"!"

Michelle Joy

Illustrator/Painter

"I have listened to 2 this week & will continue to keep listening moving forward. You have Great content & style. You are relatable as a fellow working artist and have practical advice! I truly appreciate all your efforts & Happy Painting!! "

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Elissa Davis

Painter

"It saved me COUNTLESS hours of trying to learn all of this on my own. With running a small business, I'm constantly hitting blocks and second guessing which app to use, which method makes the most sense for my business, etc...this course eliminated all of this wasted time and gave me the confidence to start putting my business out there into the world!"

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Alex Love

Multi-talented Creative

Need a quick solution?

Take action today with these quick-start solutions

Business Coaching with Kay

Get help with direction, a specific task or idea, or with understanding an angle about your business that you didn't know before. With Business boosting coaching, Kay lends an empathetic ear and helps you problem solve and strategize your best next steps towards your goals.

Learn More

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Business Bundles for Starting Today

Our Business Bundles hand you everything you need to build your business in a specific way. Want to sell pet portraits? Our business bundle gives you valuable templates, guides, worksheets and informaton you can use to start right away. All you have to do is customize it for you and your art!

See Bundles

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Our Favorite Tools

Finding the right tools to build and run your business can be a heartbreaking and time consuming ordeal... not to mention the money you spend only to find something that falls short.

We've curated this list of really great tools for you based on what we use in our businesses.

Coming Soon