Build Your Art Business Engine
Take ownership of your art career and begin building a business that thrives and survives today, tomorrow, and ten years from now.
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Does this sound like you?
As an artist, you know that it takes dedication, persistence and hard work to build something that matters.
You've worked hard on your craft, you have put in the hours to make your art, and now you want to take your art business to the next level.
And you know that you want to be in the driver's seat of your career.
For you, the next step isn't about your ego, or about vanity metrics.
The next step is about how to strategically build a business that survives, thrives, and grows with you through the years.
Never get stranded on your art-career journey.
How artists end up stuck...
- ❌ Depending on everchanging algorithms and social media platforms to reach their client base.
- ❌ Waiting for someone else to discover them and declare that they've "made it."
- ❌ Partnering with orgs that exploit artists without realizing their own value and what they bring to the table.
- ❌ Riding the highs of inital successes and publicity without a plan to capitalize on it long term
- ❌ Keeping themselves small and quiet so as not to "bother" anyone
- ❌ Hoping someone else will just "take care of the business side for me."
With a strong Business Engine, artists...
- ✅ Set their businesses up to be long term because they know there will be good years and bad years and successful artists stick with it through them all.
- ✅Know the reasons behind best business practices- so that they can make informed decisions and strategic choices about their businesses.
- ✅ Make decisions from a place of opportunity, excitement, and strategy, not because they feel desperate or fearful.
- ✅ Are self-reliant. Even if partners close, algorithims change, or gatekeepers change their minds, these artists have all the tools to keep going.
- ✅ Own their businesses. By not offloading the most important business foundations, they have all the important pieces of their business at their fingertips at any moment.
Successful Businesses are Built on Relationships.
Specifically... relationships with customers. In the arts we might call them by other names- clients, collectors, fans, supporters, patrons.
No matter what you call them, in a world that changes quickly, the best thing you can do for yourself is create a direct line between yourself and your collectors, fans, and followers.
Consistency
Relationships grow and are more successful when interactions are consistent and somewhat regular.
It doesn't have to be everyday, but 1x a month is a good minimum.
Knowing
Knowing what your customers want and care about makes it so you can show up for them in an impactful way. Longterm relationships improve knowing.
Opportunities to Engage
People don't want to bother each other. It's up to the artist to create opportunities to engage, and yes, that includes purchase opportunities and sales.
Alignment
From first impression to 5 years later, the values you bring to your art business and your story will align you with customers that care about you and your goals.
The Business Engine Bundle has two main components: email marketing and website alignment.
It's like a trusty engine. No matter what the weather is doing, or how the landscape changes, or if there are unexpected turns and detours, these two main components, when done well, will keep your business moving forward.
Don't take my word for it...
Kristen Baker
Pet Portrait Artist & More
"Learning email marketing has helped me connect more deeply with my audience. I now see how I can build relationships with my collectors in ways that social media just can’t match. "
Carol Delisi
Artist & Entrepreneur
"The course combined technology and content strategy in a way that made sense. It was fun, actionable, and covered everything from crafting my mission to planning emails."
Jessica Glenn
Full-time Watercolor Artist
"This course gave me confidence in my potential and hope for a lot of success in selling my art. I gained actionable tools to move forward and clarity on where to start."
Hey, I'm Kay - an artist, teacher, and fellow creative who's been exactly where you are.
After running my business for 10+ years, I realized that the artists who succeed aren't necessarily the most talented ones - they're the ones who figure out the systems and pay attention to what matters most- their customers.
My mission is simple: help amazing artists like you build sustainable businesses without losing what makes you special. You don't have to choose between being creative and running a good business!
Why this bundle isn't like other bundles...
🎯 Best business practices TAILORED for artists
Traditional business education misses the nuances involved in being an artist in the art world.
The art market operates a bit differently from other industry- and depends a lot more on connections and storytelling.
Both of these resources point business practices directly at being an artist
🤝 Enthusiastic Instruction
There's an old saying- when you don't believe in yourself, borrow someone else's belief.
As your instructor, I bring this belief to the table, and will encourage and support you with high energy and enthusiasm.
Believe me, if I can do it- you can do it.
📧 Advice that doesn't ask you to change yourself or your art
Did you know that your business doesn't require you to be less you and more businessy? It actually beenfits most from you being more you.
These resources help pull that out
🗺️ Practical, applicable, get started work
You're not going to get overwhelmed with theory that doesn't actually help.
Every resource I make for artists must past a test: can they atually implement this today or at the very least, this week?
💬 Your Unique Story (And How to Share It)
I give you the practices and the ways to apply them- but at the end of the day, you know yourself, your business, and your art the best.
So, respectfully, you make the most important decisions along your way.
Stop missing your collectors and opportunities today.
Lifetime Access
🔒 Secure Checkout • Instant Access•
Join artists like you who are building long term, resilient art businesses
- Empowered Emails- 5 modules, 15+ Video lessons, downloadable PDF's and Worksheets
- Studio to Site- 7 days of actions and decisisons to create a website that works for you
- Content review with Kay
"Empowered Emails taught me how to share my values and unique voice while creating email content that feels authentic and resonates with my audience."
Kristen Baker
Your Art Deserves a Business that Supports It
Dearest Artists,
One thing I love about Artists- we are creative, we are innovative, and when we're faced with a challenge, we come up with solutions.
It's our art, it's our craft!
But just because you can solve all your business challenges yourself...
doesn't mean you have to.
Instead, you can take my 10+ years of work, and over 40 hours of creating this bundle and apply it to your business today.