Start Your Website Journey with Confidence and Expert Guidance
Begin building a website that works for you and your art business by gathering a foundation of essential elements and key decisions.
Get Started ➡️
The Artist's Guide to Business
You know you want a website but...
❌ You're overwhelmed by all the options and don't know which one is the right one for you and your business
❌ There is too much information to filter through and to know who to trust
❌ You aren't comfortable with all the tech decisions and terminology
I've got you...
Studio to Site
guides you step by step through everything you
need to know, to decide,
and to create
a website that works for you.
need to know, to decide,
and to create
a website that works for you.
Exclusive: Founder's Bonus & Pricing
through March 27th, 2025
through March 27th, 2025
With Studio to Site,
Creating Your Best Artist's
Website is as
Easy As 1, 2, 3
Creating Your Best Artist's
Website is as
Easy As 1, 2, 3
01.
Gather Your Foundation
Clarify your website's purpose, understand your audience, and develop your unique artist story to create a solid base that guides all your design and content decisions.
02.
Build Your Content Framework
Organize your portfolio, craft compelling descriptions, and prepare high-quality images that effectively showcase your work while connecting with visitors on a personal level.
03.
Launch Your Professional Presence
Choose the right platform for your needs, implement your prepared content, and create strategic calls to action that turn website visitors into engaged clients and collectors.
Studio to Site is Perfect
For You If You Are:
For You If You Are:
An artist who has built or is building a meaningful body of work
and knows it's finally time to present it professionally to the world, but feels stuck on how to take that crucial next step
A craftsperson who's ready to transform your creative passion
into a reliable source of monthly income, instead of just occasional market sales or sporadic commissions
An emerging artist seeking to establish professional credibility
and create valuable connections with galleries, collectors, or collaboration opportunities that could transform your creative career
A maker who wants a permanent home online
that builds stability and predictability in your sales patterns, and is more than just a social media post that gets lost in the algorithm
A creative who has been relying on word-of-mouth and in-person connections
but recognizes the untapped potential of reaching collectors who would love your work but haven't discovered you yet
Check Out What's Inside the
Studio to Site: 7 Day Website Launchkit Workshop
Studio to Site: 7 Day Website Launchkit Workshop
Every day includes:
+ 15 minute video
+ a digital worksheet
+ additional resources, including deep dive resources.
As you fill in the worksheets, your digital LaunchKit will fill in with your details, and by the end of the 7 days, you'll have everything you need in one document.
+ 15 minute video
+ a digital worksheet
+ additional resources, including deep dive resources.
As you fill in the worksheets, your digital LaunchKit will fill in with your details, and by the end of the 7 days, you'll have everything you need in one document.
By the end of this 7-day workshop, you'll have every essential element needed to build a website that truly serves your art business—organized, achievable, and ready to implement. No more overwhelm, no more procrastination, and no more websites that fail to deliver results.
plus...
These Exclusive Bonuses to help you make the most of this course
Founder's Bonus
through March 27th
through March 27th
#1 Personal Website Review with Kay
Get direct, personalized feedback from Kay Potter on YOUR specific website or launch kit
Imagine having an experienced guide look at your exact website situation and provide tailored recommendations just for you. That's exactly what you'll receive with this high-value bonus:
- 15-20 minute personalized video review where I'll analyze either your completed website or launch kit materials
- Actionable, specific feedback highlighting what's working well and strategic opportunities for improvement
- Expert suggestions to elevate your website's effectiveness based on your unique artistic style and business goals
- Expert suggestions to elevate your website's effectiveness based on your unique artistic style and business goals
This isn't generic advice—it's custom guidance for YOUR art business from someone who understands both the creative and business sides of being an artist online.
Must be redeemed within 2 months of purchase to ensure you get timely feedback when you need it most.
This level of personalized review would typically cost $97-147 as a standalone service, but it's included at no additional cost when you join Studio to Site today!
$97 value
#2 AI Writing Assistant Access
Enhance your website content with our specialized creative text refinement tool
Transform your website writing from good to exceptional! Studio to Site students gain exclusive access to our creative content enhancement tool:
- Refine your artistic narrative while maintaining your authentic voice
- Elevate your descriptive text to create stronger connections with your audience
- Polish your messaging for greater clarity and impact
- Streamline your writing process without sacrificing your personal expression
This specialized resource is designed with creative professionals in mind, helping you communicate more effectively about your work and artistic journey.
Simply draft your content using our guidelines, then use this tool to enhance and refine your writing.
It's like having a supportive editor who understands the unique language of artists and their audience.
Save valuable hours on writing and revision while creating website copy that resonates with viewers and presents your work in its best light.
Access provided for website content development during your Studio to Site implementation period.
$25.00 value
and.. Exclusive Platform Discounts & Special Offers
Save hundreds on your website build with our negotiated platform deals
Why pay full price when you don't have to? As a Studio to Site student, you'll get access to exclusive discounts and special offers I've personally negotiated with top website platforms:
55% off recommended website builder and more!
My Studio to Site Promise
I stand behind the quality and effectiveness of Studio to Site. While I don't offer refunds due to the digital nature of the program, I can promise you this:
If you complete the daily lessons and worksheets as designed, you will finish with a comprehensive Website Launch Kit that contains everything you need to create an effective artist website.
The program is specifically designed for artists at your stage, with proven frameworks that have helped creators just like you establish professional online presences that drive real results.
If you're thinking, "this sounds great, but I'm still not totally sure" keep reading...
01.
You're ready to finally follow your dream as an artist.
Deep down, you've always known your art deserves to be seen and valued. This isn't just about a website—it's about claiming your identity as a real artist and taking that first crucial step toward the creative life you've always imagined.
02.
You understand that imperfect action beats perfect inaction every time.
You could always wait for a larger portfolio, more refined technique, or the "perfect timing," but you're wise enough to know that the only way to begin is by beginning. Your future self will thank you for starting today, even if everything isn't flawless yet.
03.
You don't want to look back years from now and wonder "what if?"
That simple website you create today could be the foundation of a lifelong creative career. The artists who succeed aren't necessarily the most talented—they're the ones who put themselves out there consistently and build momentum over time.
Studio to Site guides artists through every key decision they need to make to build a successful website with confidence.
Special Founder's Pricing through March 27th
Lifetime Access to the self paced, 7-Day Workshop
$147.00
$99.00
Go at your own pace with lifetime access to the material.
Commit to one day a week for one week of big progress, or spread them out to fit your schedule.
Commit to one day a week for one week of big progress, or spread them out to fit your schedule.
What It's Like to Work With The Artist's Guide to Business....
"It saved me COUNTLESS hours of trying to learn all of this on my own. This course eliminated all of this wasted time and gave me the confidence to start putting my business out there into the world!"
Alex L
"I felt like I gained invaluable information that I can continue to apply to my business. It was entirely worth the time, energy, and money and I’d do it all over again."
Kristen B
"The information was presented in a very thorough way, with helpful worksheets and a streamlined website. I think this course can be easily customized around any artist's specific type of art."
Jess G
Let's check the details...
The course is divided into 7 days of actionable steps to help you build the best website for your business. You can complete these days on your own schedule - whether that means finishing in one week or spreading them out over Tuesday and Thursday sessions for the next 4 weeks. Breaking the project into these manageable chunks ensures you'll make real progress on your website, regardless of the timeline you choose.
To Sum it Up... you'll get all of this with Studio to Site!
✅ 7 streamlined daily modules with focused 10-15 minute video lessons that respect your time while transforming website overwhelm into clear, actionable steps
✅ Interactive worksheets that automatically compile your decisions day-by-day into a complete, downloadable Website Launch Kit—your ready-to-implement roadmap
✅ A finished Website Launch Kit you can either implement yourself or hand to a professional—ensuring your site truly represents your artistic vision and actively supports your business goals
✅ Artist-specific frameworks for crafting your story, photographing your work professionally, and writing compelling copy that connects with your audience
✅ Clear platform guidance that eliminates the paralysis of endless options and helps you confidently choose the perfect home for your art online
✅ Bonuses to help you finish and get the most out of the 7 days of action packed guidance.